Weaving Ethnic And Contemporary Together


While shopping, have you ever felt the heritage, love and history behind a particular piece of clothing? We can surely say there are a handful of stores in Chennai that pride themselves in bringing to you the best in the world of clothing, fashion and accessories. They take utmost care in every step of the garment making, right from picking of the materials, the dyes to the final product. Tamara is one such company that boasts its vast collection of the best clothing, accessories, shoes and more, sourced from all over India, directly from traditional artisans, design studios and textile designers. They are bent upon bringing you only top-quality products. Let us tell you a little bit more about Tamara. 

Started by Divya Ganesh, and launched by TV fame DD (Dhivyadharshini), they are a quaint little store in the heart of Chennai’s shopping hub, T.Nagar, housing a sophisticated amalgamation of traditional techniques, rich textiles and progressive silhouettes – true traditions that weave into the ethnic contemporary.

Image Source: Tamara Chennai

Loved by the who’s who of the film industry, their collections can be seen worn by various celebrities in the city! Divya is the costume designer for many known personalities like Dhivyadharshini, Ramya Subramanian and Janani Iyer to name a few. Did you know Tamara had designed about 50 costumes in just 3 days for Janani Iyer during her time in the famous reality show Big Boss! 

Find prints, hand block designs, ikats, kalamkari designs and more under one roof! They also have the best collection of men’s & kids clothing in bright prints and quirky motifs. Not only that, they also have the most comfortable bedding sets & baby products for your little ones and a wide range of unique silver accessories to go with each & every type of dress, kurti, lehenga and even sarees too!

Image Source: Tamara Chennai

They are also known for more than just textiles. Find quality footwear in vibrant hues & accessorize with Tamara! 

Image Source: Tamara Chennai

Acting quickly with respect to the current situation, they have brought out a range of unique and cute masks that are soft on the skin, reusable, 100% breathable and washable. Check out their special collection of colourful masks here. Shop for the entire family or gift this thoughtful present to a friend today! They have also come up with a wonderful mask concept called the scarf-mask. Intrigued? Check it out here!

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